Evaluation Question 5

We attracted our audience by submitting the film onto places like you tube and Facebook for feedback and a general viewing experience. This viral campaign allows a vast audience to be able to see the film rather spontaneously without having to deal with other problems like advertisement and waiting around. Sites like the one's we chose are popular with teenagers of today, so we also would be appealing to our target audience this way too. Bu using this technique we are able to cause a popularity increase as there is instant access, rather than newspaper clipping or TV interview.

The feedback of you tube plus the views indicates for a viral success perhaps a video sharing site isn't the best option as millions of films are posted everyday and it is hard for a single one to be found amongst the rest. If we were really to want critical acclaim, perhaps an advertising campaign would also be advised.

The feeback from facebook on another matter is much more helpful. This shows that if we were to advertise the film around the web, perhaps a build up from a social site looks like a more efficient way to attract an audience than to go onto a site which millions used compared to a small number, just like the independent films probably would have done.